Des Pudels Kern (The crux of the matter) – Book project​​​​​​​
Diploma Project 2020
The book
Each of us uses up to a hundred phrases a day on average. Idioms like dictums, sayings and proverbs make our colloquial language more pictorial, fun and understandable. They are integral part of how we communicate with one another.
But where do all these peculiar, catchy phrases come from? 
In „Des Pudels Kern“ (The crux of the matter) I covered 285 German idioms and how they actually came about on 191 pages.
The phrases are accompanied by more than 100 different illustrations, often in a humorous way. 
A couple of illustrations
Cover animation
Cover with augmented reality
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